Today’s consumers value a strong digital experience, personalized and timely offers and want to feel like they’re part of a community.
What are your customers doing right now? Chances are they are scrolling on their phones, compiling their own research and looking for the best deals. The good news for your business is that people are shopping more. The bad news is that brand loyalty is disappearing due to the acceleration of eCommerce. In 2020, a third of customers tried a different brand, retailer, store or website, and the trend continues...